A horizontal concept illustration depicting the transformation of Real Madrid’s Santiago Bernabéu stadium from a physical concrete structure into a digital software platform. The glowing graphic shows the stadium dissolving into data streams and a larger virtual arena, with the Real Madrid and Apple logos prominently displayed in the center. Spanish text at the top reads “ESTADIO SANTIAGO BERNABÉU: DE CEMENTO A SOFTWARE” (Santiago Bernabéu Stadium: From Concrete to Software), and at the bottom “Con Apple para multiplicar su aforo” (With Apple to multiply its capacity). The image represents a technological partnership to increase stadium capacity through digital means.









